\nFor podcast creators who want to grow their audiences, building a stronger relationship with their listeners and fans goes a long way. And in order to amplify their presence, creators need tools that give them the functionality, insights, and flexibility to manage their shows and engage fans anytime, anywhere.<\/p>\n\n\n\n
That\u2019s why, starting today, we\u2019re beginning to roll out a brand-new way for podcast creators to interact with their fans\u2014with Comments\u2014and introducing an easier way for all podcasters to manage their shows: with the all-new Spotify for Podcasters mobile app.<\/p>\n<\/blockquote>\n\n\n\n
The company says the Comments is an expansion of its Q&A and polls features that were introduced in 2021. Spotify says 9 million listeners have interacted with either a Q&A or a poll in 2024 alone, representing an 80% year-over-year growth rate.<\/p>\n\n\n\n
\u201cAs a podcast focused on the lessons we can learn from history\u2019s greatest leaders, I\u2019m always curious about which takeaways resonate most with my audience,\u201d said Ben Wilson, creator of How to Take Over the World. \u201cComments on Spotify provide me that invaluable feedback, which makes creating my podcast that much more rewarding and allows me to build a stronger connection with my listeners.\u201d<\/p>\n\n\n\n
Spotify emphasizes the value Comments brings to its users.<\/p>\n\n\n\n
\nWe\u2019ve found that listeners who interact with a show are four times more likely to return to that show within 30 days. They also listen to twice as many hours per month on average than those who don\u2019t. So there is really something special\u2014and something tangible\u2014in enabling this connection.<\/p>\n\n\n\n
The biggest value for fans is that they can now talk to their favorite podcasters on a whole new level, right where they\u2019re already listening to (or watching!) their favorite show. And we\u2019ve managed to do this in a way that still leaves a ton of control in the creators\u2019 hands, since we know how important it is to have a say over what can show up alongside your content. I\u2019m really proud of the balance we\u2019ve struck here and excited for everyone to start trying it out!<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Spotify is giving content creators and listeners a new way to engage with each other, rolling out Comments on podcasts.<\/p>\n","protected":false},"author":6350,"featured_media":599217,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[85063],"tags":[1171,1164,12709],"class_list":["post-605599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcastingpro","tag-podcast","tag-podcasting","tag-spotify"],"jetpack_publicize_connections":[],"acf":[],"yoast_head":"\n
Spotify Enables Comments On Podcasts<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n