In an exclusive interview with CNBC, Amon described the collaboration as one focused on creating “new products and new experiences” that will push mixed-reality technology beyond the bulky headsets currently available. “What I really expect to come out of this partnership is that I want everyone who has a phone to go buy companion glasses to go along with it,” Amon said. The vision is clear: to make mixed-reality technology as ubiquitous and effortless as wearing a pair of sunglasses.

A Game-Changing Product for XR

Unlike Apple’s Vision Pro, which has garnered attention but struggled with its bulky design and high price point, Qualcomm and its partners are aiming to develop a more user-friendly alternative. “We’re incredibly pleased with the success of the Meta Ray-Ban smart glasses,” Amon shared, referencing a product that Qualcomm also powers. He added that the new glasses would similarly be lightweight and sleek, directly connected to smartphones, making them easier to adopt for the average consumer.

The emphasis on portability and design was echoed by Lance Ulanoff, editor-at-large for TechRadar, who noted, “The problem with many XR headsets is their size and weight. Apple’s Vision Pro is incredible but far from what consumers are looking for in their everyday lives. Qualcomm, Google, and Samsung seem to be addressing that with a more approachable product in the form of smart glasses.”

Amon explained that by leveraging AI technology, these glasses will not only be functional but interactive in ways that previous XR devices couldn’t achieve. “AI is going to run on the device. It’s going to run in the cloud. It’s going to run some in the glass, some in the phone, but at the end of the day, there’s going to be whole new experiences,” Amon said. This decentralized approach to AI processing should help lighten the hardware load while still offering cutting-edge augmented reality (AR) and virtual reality (VR) experiences.

Competing with Apple in a Rapidly Growing Market

The mixed-reality market is expected to grow rapidly, with tech giants vying for dominance. Apple made headlines with its Vision Pro headset, but many experts believe that its high price point and cumbersome design could hinder widespread adoption. In contrast, Qualcomm’s strategy with Samsung and Google is to create a more accessible product that can appeal to a wider audience by integrating it into existing smartphone ecosystems.

“Samsung’s role here is crucial,” said Ulanoff. “They’ve got the hardware expertise, and with Qualcomm handling the chipsets and Google providing the software, this could be the trio that finally cracks the code on XR adoption.”

"We've been hearing about this partnership, forever it seems," TechRadar editor at large @LanceUlanoff says on Qualcomm-Google mixed reality glasses, adding: AI "is a good way of getting people interested in this product." pic.twitter.com/M1fztPSJlr

— Yahoo Finance (@YahooFinance) September 5, 2024

While Apple and Meta are targeting the high-end market with devices like the Vision Pro and Meta Quest 3, Qualcomm, Google, and Samsung are betting on a product that seamlessly integrates into everyday life. “We need to get to the point where wearing smart glasses feels no different than wearing regular glasses,” Amon emphasized. The partnership is focused on creating a device that is not only powerful but comfortable and stylish enough for consumers to wear regularly, solving a key issue that has plagued previous XR devices.

The Role of AI and 5G in Mixed Reality

A key differentiator for Qualcomm’s approach is the integration of AI directly into the device, as well as in the cloud, with 5G playing a critical role in this ecosystem. Qualcomm’s Snapdragon AR1 Gen 1 chip is designed specifically for smart glasses, enabling AI-driven tasks to be processed locally, while other computationally heavy processes can be offloaded to the cloud via 5G networks.

“AI was the ingredient that was missing,” Amon remarked. “Now, with AI and 5G, we can provide real-time augmented experiences that weren’t possible before.” This technological leap could help push mixed-reality glasses into the mainstream, providing users with experiences like real-time translations, object recognition, and even immersive AR-enhanced navigation.

The power of AI in these smart glasses is not just about advanced features, but also about simplifying how users interact with the technology. “Generative AI changes the way we interact with these devices,” Ulanoff said. “It’s no longer just about overlaying information on what you see—it’s about interacting with the world in real-time in a more intuitive way.” Instead of relying on hand gestures or smartphone controls, users can interact with their environment using voice commands and AI-assisted tasks.

A Product Set for 2025 Launch

While there’s no official release date, industry insiders suggest that the smart glasses could launch commercially as early as 2025. TM Roh, head of Samsung’s mobile division, hinted during the Galaxy Unpacked event that the new XR platform could be unveiled as soon as late 2024. However, leaks suggest that the first public iteration may only be a developer version, with a consumer release likely in early 2025.

According to Amon, the ultimate goal of the collaboration is to achieve scale. “We’re trying to create something that isn’t niche,” he said. “We want this to be a product that millions of people use daily.” This focus on widespread adoption could give Qualcomm, Google, and Samsung an edge over competitors like Apple, whose products remain relatively niche due to their high cost and specialized use cases.

Meta’s Role in the Growing Market

Qualcomm’s partnership with Meta on the Ray-Ban smart glasses has already given the company valuable experience in the smart glasses market. These glasses, powered by Qualcomm’s Snapdragon AR chip, are an early example of how lightweight, AI-powered devices can be adopted by consumers. “We’re incredibly proud of the work we’ve done with Meta,” Amon said. “It’s proven that there’s a real market for these types of products.”

Meta, too, is preparing to launch its next-generation smart glasses, potentially setting up a head-to-head battle between the two tech powerhouses. Meta’s new smart glasses will reportedly include a viewfinder display and neural interface wristbands that allow for subtle hand gestures, expanding on the use cases for AR glasses. Meta’s approach contrasts with Qualcomm’s, which is more focused on integrating smart glasses into the everyday smartphone experience.

The Future of Mixed Reality

The partnership between Qualcomm, Google, and Samsung will potentially redefine the mixed-reality market, making smart glasses a mainstream product. By focusing on portability, style, and seamless AI integration, the companies hope to avoid the pitfalls that have hampered previous XR devices. “This is about more than just technology,” Amon said. “It’s about creating a product that fits into people’s lives.”

With a potential 2025 launch and intensifying competition between Apple, Meta, and now Qualcomm, the race to define the future of mixed reality is heating up. As Ulanoff aptly summed it up, “This is the moment we’ve been waiting for—when mixed reality finally moves from niche to necessity.”

1. Enterprise Adoption of VR for Training and Development

In the corporate world, VR is revolutionizing employee training and development. Companies like Walmart and Verizon leverage VR simulations to prepare their workforce for challenging scenarios, from handling customer conflicts to managing crises. The immersive nature of VR allows employees to engage in experiential learning in a safe environment, which is far more effective than traditional training methods. John Smith, Head of Training at Walmart, emphasizes that “VR provides a safe environment to practice and learn. It’s not just about theory anymore; it’s about experiential learning.”

This trend is expected to grow as more companies recognize the cost-effectiveness and efficiency of VR training. Organizations can enhance employee performance and retention by replicating real-world scenarios in a controlled virtual environment. As the technology becomes more accessible, VR training could become a standard in various industries, from retail to healthcare.

2. Virtual Reality in Education

Education is undergoing a significant transformation with the integration of VR, offering students immersive experiences that traditional methods cannot match. Institutions like Stanford University are incorporating VR into their curricula, enabling students to explore everything from ancient civilizations to complex medical procedures in a 3D environment. An education technology expert, Dr. Alice Cheng, points out that “VR breaks down the barriers of traditional learning. It transforms abstract concepts into tangible experiences.”

As VR technology becomes more widespread, its impact on education will continue to grow. By providing interactive and immersive learning experiences, VR is expected to play a crucial role in enhancing educational outcomes. It allows students to engage with content in an engaging and memorable way, setting a new standard for learning in the digital age.

3. Healthcare Applications of VR

The healthcare sector is experiencing a profound impact from VR, particularly in areas such as pain management, physical therapy, and mental health treatment. VR is being used to distract patients during painful procedures, simulate surgeries for training purposes, and even treat conditions like PTSD. Dr. Anthony Russell, a surgeon at Johns Hopkins, notes that “VR is not just a tool for entertainment; it’s a crucial technology in modern medicine.”

As VR technology advances, its healthcare applications are expected to expand. By offering immersive and interactive experiences, VR can improve patient outcomes and enhance the quality of care. From rehabilitation programs to mental health therapies, VR is set to become an essential tool in the medical field.

4. VR in Retail: The Next Frontier

Retailers are increasingly adopting VR to enhance the shopping experience, offering virtual showrooms where customers can try on clothes or visualize furniture in their homes. This technology merges the online and offline shopping experiences, providing a new level of interactivity and personalization. Laura Bennett, CEO of a leading e-commerce platform, explains that “VR brings a new level of interactivity and personalization to retail.”

As VR technology improves, its role in retail is expected to grow, transforming how consumers shop. By offering immersive shopping experiences, VR can drive customer engagement and satisfaction, leading to higher sales and brand loyalty. The future of retail lies in the seamless integration of VR technology, creating a more engaging and personalized shopping experience.

5. Advancements in VR Hardware

The hardware behind VR is rapidly evolving, making the technology more accessible to consumers. The release of lighter, more affordable headsets is breaking down barriers to entry, allowing more people to experience VR. A tech analyst, Mark Thompson, notes that “the hardware is catching up with the software. We’re seeing significant improvements in resolution, comfort, and overall user experience.”

These advancements in VR hardware are critical to the technology’s widespread adoption. As headsets become more comfortable and affordable, VR will become a staple in everyday life, from gaming and entertainment to education and healthcare. The continuous improvement in hardware will ensure that VR remains at the forefront of technological innovation.

6. Social VR Platforms

Social interactions in virtual environments are becoming increasingly common as platforms like VRChat and Facebook’s Horizon Worlds gain popularity. These platforms allow users to meet, socialize, and collaborate in virtual spaces, bridging the gap between physical and digital interactions. Social media strategist Sarah Mitchell believes that “social VR is bridging the gap between physical and virtual worlds. It’s where the future of social interaction lies.”

As more people turn to social VR platforms for interaction, how we connect with others will likely change dramatically. Virtual environments offer a unique opportunity for socialization, allowing users to interact in ways that are not possible in the physical world. This trend is expected to grow, with social VR becoming a vital component of the digital landscape.

7. VR in Real Estate

The real estate industry is leveraging VR to offer virtual tours of properties, allowing potential buyers to explore homes from anywhere in the world. This technology provides a comprehensive view of properties, saving time and money for both buyers and sellers. Jake Brown, a leading realtor, says, “VR has revolutionized real estate. It saves time and money for both the buyer and the seller by offering a comprehensive view of the property.”

As VR becomes more integrated into the real estate industry, it is expected to become a standard tool for property viewing. By offering immersive and interactive experiences, VR can enhance home buying, making it more efficient and accessible. The future of real estate lies in the seamless integration of VR technology, transforming how properties are bought and sold.

8. Virtual Workspaces

The rise of remote work has accelerated the adoption of VR workspaces, where employees can collaborate in a virtual office environment. Companies like Spatial and VirBELA are leading the way in creating these immersive workspaces, providing the benefits of physical presence without the need to commute. A remote work consultant, Emily Carter, states that “VR is the next step in the evolution of remote work. It provides the benefits of physical presence without the need to commute.”

Over time, VR workspaces are expected to become a key component of the modern workplace. By offering immersive and interactive environments, VR can enhance collaboration and productivity, making remote work more effective and efficient. The future of work lies in the seamless integration of VR technology, creating a more connected and collaborative workplace.

9. Immersive Storytelling and Entertainment

The entertainment industry embraces VR for storytelling, offering viewers a more immersive experience. Films, concerts, and even theater performances are being adapted for VR, allowing audiences to engage with content in new and exciting ways. Michael Bay, a renowned film director, notes, “VR allows us to tell stories in ways we never could before. It’s a new frontier for creativity.”

Virtual reality’s impact on storytelling and entertainment is expected to grow. By offering immersive and interactive experiences, VR can transform how we consume content, creating new opportunities for creativity and engagement. The future of entertainment lies in the seamless integration of VR technology, offering audiences a more immersive and interactive experience.

10. VR Esports

Esports is entering the VR space, with games like Echo VR and VRChat becoming competitive arenas. VR adds a physical element to esports that traditional gaming lacks, offering a new level of immersion and competition. James Kelly, a professional VR gamer, states, “VR adds a physical element to esports that traditional gaming lacks. It’s a whole new level of immersion and competition.”

As VR grows in popularity, its role in esports is expected to expand. By offering immersive and interactive experiences, VR can create new opportunities for competitive gaming and attract a new generation of gamers. The future of esports lies in the seamless integration of VR technology, offering a more immersive and engaging experience for players and spectators alike.

11. VR for Fitness and Wellness

The fitness industry is embracing VR with applications that combine exercise and entertainment. Platforms like Supernatural and FitXR are turning workouts into immersive experiences, making exercise more engaging and enjoyable. A fitness expert, Samantha Blake, believes that “VR fitness is not just a trend; it’s the future of exercise. It’s engaging, effective, and fun.”

VR’s impact on fitness and wellness is expected to grow. By offering immersive and interactive experiences, VR can transform how we approach exercise, making it more enjoyable and effective. The future of fitness lies in the seamless integration of VR technology, creating a more engaging and personalized workout experience.

12. Cinematic VR

Cinematic VR offers a 360-degree viewing experience, allowing audiences to immerse themselves fully in the story. Filmmakers are exploring this new medium to create more engaging content, blurring the lines between film and video games. Roger Deakins, an Oscar-winning cinematographer, says, “Cinematic VR is blurring the lines between film and video games. It’s an entirely new way to experience cinema.”

As cinematic VR technology continues to iterate, its impact on the film industry is expected to grow. By offering immersive and interactive experiences, VR can transform how we consume content, creating new opportunities for storytelling and creativity. The future of cinema lies in the seamless integration of VR technology, offering audiences a more immersive and engaging experience.

13. VR in Tourism

The tourism industry uses VR to offer virtual travel experiences, allowing users to explore destinations without leaving their homes. This technology provides an immersive and interactive way to experience new places, making travel more accessible. A travel blogger, Rachel Adams, says, “VR travel is a game-changer for the industry. It’s the perfect solution for those who can’t travel physically.”

As VR becomes more integrated into the tourism industry, it is expected to become a standard tool for travel planning and exploration. By offering immersive and interactive experiences, VR can enhance the travel experience, making it more accessible and enjoyable. The future of tourism lies in the seamless integration of VR technology, transforming how we explore the world.

14. VR for Environmental Awareness

Environmental organizations are using VR to raise awareness about climate change and conservation. Virtual experiences that simulate the effects of climate change or take users on a tour of endangered ecosystems are becoming popular tools for education and advocacy. Dr. Maria Lopez, an environmental scientist, believes that “VR is a powerful tool for environmental education. It allows people to see the impact of their actions firsthand.”

By offering immersive and interactive experiences, VR can educate and engage people in ways that traditional methods cannot. The future of environmental advocacy lies in the seamless integration of VR technology, offering a more robust and impactful way to raise awareness.

15. Augmented Reality (AR) and VR Integration

Integrating AR and VR creates hybrid experiences that offer the best of both worlds. These technologies are not competitors but complementary, each enhancing the other’s capabilities. A tech innovator, Alex Moore, notes that “AR and VR are not competing technologies; they’re complementary. Together, they offer limitless possibilities for interactive experiences.”

AR and VR integration is expected to create new opportunities for innovation and creativity. Combining both technologies’ strengths, hybrid experiences can offer more immersive and interactive content, transforming how we engage with the digital world. The future of immersive technology lies in the seamless integration of AR and VR, offering a more dynamic and engaging experience.

16. VR in Automotive Design

Automotive companies use VR for design and prototyping, allowing engineers to visualize and test their designs in a virtual environment. This technology speeds up the design process and reduces costs, offering a more efficient way to create and refine vehicles. Maria Gonzalez, a lead designer at Tesla, says, “VR is revolutionizing the automotive industry. It speeds up the design process and reduces costs.”

As VR becomes more integrated into the automotive industry, it is expected to become a standard tool for design and development. By offering immersive and interactive experiences, VR can enhance the design process, making it more efficient and cost-effective. The future of automotive design lies in the seamless integration of VR technology, transforming how vehicles are created.

17. Ethical Considerations in VR

As VR becomes more prevalent, ethical considerations around privacy, addiction, and the blurring of virtual and real-life experiences are emerging. The immersive nature of VR raises concerns about how it can affect users’ perception of reality and their ability to distinguish between the virtual and physical worlds. Dr. Susan Harris, an ethicist specializing in technology, emphasizes that “we need to set guidelines to ensure VR is used responsibly. The potential for misuse is significant.”

Addressing ethical concerns is crucial to ensuring the responsible use of VR. By establishing guidelines and standards, we can protect users and ensure that VR remains a positive force in society. The future of VR lies in the balance between innovation and ethical considerations, ensuring that the technology is used for good.

18. VR in Journalism

Journalism is being transformed by VR, with immersive storytelling offering audiences a first-hand experience of events. This technology allows people to experience news stories as if they were there, providing a deeper connection to the content. A VR journalist, Jane Parker, notes that “VR journalism allows people to experience news stories as if they were there. It’s a powerful way to connect with the audience.”

As VR becomes more integrated into journalism, it is expected to become a standard tool for storytelling and reporting. By offering immersive and interactive experiences, VR can enhance how we consume news, making it more engaging and impactful. The future of journalism lies in the seamless integration of VR technology, offering a more immersive and interactive way to tell stories.

19. VR in the Military

The military uses VR for training simulations, providing soldiers realistic environments to practice maneuvers and tactics. This technology offers a safe and controlled environment to prepare for real-world scenarios, enhancing the effectiveness of training programs. General David Miller emphasizes that “VR is a crucial tool in modern military training. It offers a safe and controlled environment to prepare for real-world scenarios.”

By offering immersive and interactive experiences, VR can enhance the training process, making it more effective and realistic. The future of military training lies in the seamless integration of VR technology, providing soldiers with the tools they need to succeed.

20. VR in Architecture and Construction

Architects and construction companies use VR to visualize projects before they are built, allowing for better planning and design. This technology provides a comprehensive view of projects, reducing errors and improving efficiency. An architect, Linda Lee says, “VR has transformed how we approach construction projects. It reduces errors and improves efficiency.”

As VR becomes more integrated into the architecture and construction industries, it is expected to become a standard tool for planning and design. By offering immersive and interactive experiences, VR can enhance the design process, making it more efficient and accurate. The future of architecture and construction lies in the seamless integration of VR technology, transforming how buildings are designed and constructed.

21. VR for Accessibility

VR is used to create accessible experiences for people with disabilities, offering virtual tours of inaccessible locations and VR games designed for users with mobility challenges. This technology has the potential to break down barriers and create more inclusive experiences. Tom Reed, an accessibility advocate, believes that “VR has the potential to break down barriers for people with disabilities. It’s about making the virtual world inclusive for everyone.”

By offering immersive and interactive experiences, VR can create more inclusive environments, allowing people with disabilities to engage with the digital world in new ways. The future of accessibility lies in the seamless integration of VR technology, creating a more inclusive and accessible virtual world.

22. AI and VR Integration

Integrating artificial intelligence with VR enhances the interactivity and personalization of virtual experiences. AI is making VR smarter, creating more responsive and adaptive environments that cater to individual needs. Dr. Kevin Liu, an AI expert, states that “AI is making VR smarter. It’s creating more responsive and adaptive environments that cater to individual needs.”AI and VR integration is expected to create new opportunities for innovation and creativity.

By combining both technologies’ strengths, we can create more immersive and personalized experiences, transforming how we engage with the digital world. The future of VR lies in the seamless integration of AI technology, offering a more dynamic and engaging experience.

23. The Future of VR: Beyond 2024

Looking beyond 2024, the future of VR is poised for even greater advancements. The development of full-body haptic suits, improved AI integration, and the potential for brain-computer interfaces are just the beginning. Futurist Samantha Williams notes, “We’re just scratching the surface of what VR can do. The possibilities are endless, and the next decade will bring innovations we can’t even imagine today.”

VR technology will transform every aspect of our lives, from entertainment and education to healthcare and work. The future of VR is not just about improving our technology today but about exploring new possibilities and pushing the boundaries of what is possible. As we look to the future, VR will continue to shape our world in ways we can only begin to imagine.

It’s clear that Virtual Reality is no longer confined to gaming and entertainment. Its rapid integration across various industries—from education and healthcare to retail and beyond—signals a profound shift in how we engage with technology and the world around us. The 23 trends highlighted in this article underscore VR’s growing influence, demonstrating its potential to revolutionize everything from corporate training and remote work to architectural design and environmental advocacy.

As hardware advancements continue and VR becomes more accessible, we can expect these trends to not only shape 2024 but also set the stage for even more groundbreaking innovations in the years to come. The fusion of VR with other emerging technologies, such as AI and AR, will further expand its capabilities, making it a cornerstone of the digital future. As we stand on the cusp of this new era, one thing is certain: Virtual Reality is poised to redefine our experiences, interactions, and the very fabric of our daily lives.

Microsoft has been working with virtual and mixed reality devices for some time, including the HoloLens headset designed for the military. According to a report by The Elec, via Digital Trends, the company has ordered “hundreds of thousands” of micro-OLED displays from Samsung Display.

The Elec’s report cites industry sources and places the launch window around the beginning of 2026. It’s still unclear where this mystery device fits in with Microsoft’s plans. It’s possible the lens could be for the next iteration of the HoloLens, or they could be for an entirely new device.

The news also comes after Microsoft laid off hundreds of employees in mid-June, with the mixed reality division being one those impacted. Despite the layoffs, Microsoft said it remained committed to its mixed-reality endeavors.

“Earlier today we announced a restructuring of the Microsoft’s Mixed Reality organization,” a spokesperson said at the time. “We remain fully committed to the Department of Defense’s IVAS program and will continue to deliver cutting edge technology to support our soldiers. In addition, we will continue to invest in W365 to reach the broader Mixed Reality hardware ecosystem. We will continue to sell HoloLens 2 while supporting existing HoloLens 2 customers and partners.”

The news from The Elec is the strongest indication yet that Microsoft does indeed remain committed to the mixed-reality market.

The DMA stipulates that gatekeeper companies must support interoperability with competing services. Apple’s App Store ecosystem was labeled a gatekeeper platform, and the company has already found itself in hot water for a perceived lack of compliance.

Apple seems to be taking a proactive stance with the Vision Pro, enabling third-party payment support even though the device has not yet been slapped with the gatekeeper label.

Apple made the announcement in a developer blog post:

Alternative payment options are now supported starting in visionOS 1.2 for apps distributed on the App Store in the EU.

As the company points out, this brings visionOS in line with the rest of the company’s platforms:

To reflect the DMA’s changes, developers will have new options for digital goods and services transactions in their apps distributed on the App Store in the EU across iOS, iPadOS, macOS, tvOS, visionOS, and watchOS. This includes the ability to use alternative payment service providers for in‑app purchases and linking out to their webpage to complete transactions.

Despite its efforts to comply with the DMA as it applies to the App Store, the EU Commission has issued a preliminary ruling that Apple is still not in compliance.

“Today is a very important day for the effective enforcement of the DMA: we have sent preliminary findings to Apple. Our preliminary position is that Apple does not fully allow steering,” Margrethe Vestager, the EU’s competition chief, said at the time. “Steering is key to ensure that app developers are less dependent on gatekeepers’ app stores and for consumers to be aware of better offers. We have also opened proceedings against Apple in relation to its so-called core technology fee and various rules for allowing third party app stores and sideloading. The developers’ community and consumers are eager to offer alternatives to the App Store. We will investigate to ensure Apple does not undermine these efforts.”

While Apple now has an opportunity to defend itself and possibly overturn the preliminary ruling, failure to successfully do so could result in massive fines.

In view of the stakes, it’s little wonder Apple opted to enable third-party payment support for visionOS…even if the EU is not yet requiring it.

In a blog post, Meta revealed the name it has given the OS, now that it is not longer exclusively tied to the Quest headsets: Meta Horizon OS.

Today we’re taking the next step toward our vision for a more open computing platform for the metaverse. We’re opening up the operating system powering our Meta Quest devices to third-party hardware makers, giving more choice to consumers and a larger ecosystem for developers to build for. We’re working with leading global technology companies to bring this new ecosystem to life and making it even easier for developers to build apps and reach their audiences on the platform.

This new hardware ecosystem will run on Meta Horizon OS, the mixed reality operating system that powers our Meta Quest headsets. We chose this name to reflect our vision of a computing platform built around people and connection—and the shared social fabric that makes this possible. Meta Horizon OS combines the core technologies powering today’s mixed reality experiences with a suite of features that put social presence at the center of the platform.

Meta is calling this latest move “the result of a decade of work by Meta to build a next-generation computing platform.” The company already has ASUS, Lenovo, and Xbox as partners.

The company says this latest move will improve the experience for developers and users alike.

As we begin opening Meta Horizon OS to more device makers, we’re also expanding the ways app developers can reach their audiences. We’re beginning the process of removing the barriers between the Meta Horizon Store and App Lab, which lets any developer who meets basic technical and content requirements ship software on the platform. App Lab titles will soon be featured in a dedicated section of the Store on all our devices, making them more discoverable to larger audiences. Some of the most popular apps on the Store today, like Gorilla Tag and Gym Class, began on App Lab. We’re excited to make it even easier for developers to quickly ship their titles on our platform.

Along with a more open app store, Meta Horizon OS will continue to give people more choice in how to access apps. Because we don’t restrict users to titles from our own app store, there are multiple ways to access great content on Meta Horizon OS, including popular gaming services like Xbox Game Pass Ultimate, or through Steam Link or our Air Link system for wirelessly streaming PC software to headsets. And we encourage the Google Play 2D app store to come to Meta Horizon OS, where it can operate with the same economic model it does on other platforms.

Meta is clearly taking aim at Apple and its Vision Pro, especially with the comment about not limiting users’ access to apps. Apple is well-known for its vertical integration, tightly controlling software and hardware. Meta appears to be taking a page out of Microsoft’s Windows playbook, allowing other manufacturers to use its software.

Only time will tell if it’s a winning strategy.

Tech aficionado Alex Harrison, known for his keen eye and insatiable curiosity, recently embarked on a quest to uncover the Apple Vision Pro’s lesser-known treasures. Armed with determination and a thirst for discovery, Harrison delved deep into the device’s app ecosystem, unearthing seven captivating gems that promise to redefine the Vision Pro experience.

At the forefront of Harrison’s exploration is Wisp World, a spatial app that transcends traditional boundaries to create a mesmerizing virtual world. In Wisp World, users are transported to a mystical forest inhabited by an enchanting AI-powered spirit. Through thought-provoking conversations and nurturing care, users foster the growth of a vibrant ecosystem where the boundaries between reality and fantasy blur. Despite its reliance on keyboard input, Wisp World captivates with its immersive visuals and promise of dynamic interaction.

Venturing further into augmented reality, Harrison discovers Hold the World. This groundbreaking app offers users a once-in-a-lifetime opportunity to explore the Natural History Museum alongside the legendary Sir David Attenborough. Through lifelike 3D holograms and interactive exhibits, Hold the World brings the wonders of the natural world to life, offering an educational journey unlike any other. As users interact with rare specimens and iconic artifacts, they gain new insights into the world around them, guided by the incomparable wisdom of Sir David Attenborough.

In a surprising turn, Harrison encounters Blackbox—a spatial game that challenges perception and intellect in equal measure. With its minimalist yet profound puzzles, Blackbox invites users to navigate a world of shifting perspectives and hidden challenges. Leveraging the Vision Pro’s eye and hand-tracking capabilities, the game transforms physical space into a canvas of endless possibilities, rewarding creativity and out-of-the-box thinking at every turn.

Not to be outdone, Void-X emerges as a hidden gem with unexpected depth and complexity. Initially dismissed as a simple 2D game, Void-X defies expectations with its immersive gameplay and retro-futuristic aesthetic. As players navigate through neon-lit bullet storms and epic boss battles, they are drawn into a world of adrenaline-pumping action and heart-pounding excitement. With its seamless integration of augmented reality and traditional gaming elements, Void-X offers a gaming experience that captivates players with its dynamic visuals and engaging gameplay.

Turning his attention to video content, Harrison explores VisionTube and Supercut—two apps that promise to revolutionize how users consume media on the Vision Pro. While VisionTube offers a personalized home screen and offline viewing capabilities, Supercut delivers an immersive Netflix experience with spatial audio and 4K resolution. Users dive into their favorite videos and binge-worthy series and are transported to endless entertainment, guided by Vision Pro’s unrivaled capabilities.

Rounding out the lineup is Callsheet, a comprehensive tool for movie and TV aficionados seeking insights into their favorite content and performers. With its spoiler prevention measures and ad-free browsing experience, Callsheet stands as a beacon of utility and viewer experience, offering a seamless portal to the entertainment industry’s inner workings.

As Harrison concludes his exploration, he leaves viewers eager for more, promising to unveil even more hidden gems in the coming days. With each revelation, the Apple Vision Pro cements its status as a gateway to unparalleled experiences, inviting users to embark on a journey of discovery and imagination.

In a world inundated with mainstream offerings, the allure of the unknown beckons, promising untold adventures and uncharted territories. With the Apple Vision Pro as their guide, users are poised to uncover hidden treasures and redefine the boundaries of possibility in the digital realm. As Harrison’s journey demonstrates, the Vision Pro’s true magic lies not only in its mainstream appeal but also in the depths of its hidden gems, waiting to be discovered by those bold enough to seek them out.

According to The Verge, Meta sent an email to Oculus users warning them of the impending shutdown of their accounts and reminding them to migrate to a Meta account. The company has set a deadline of March 29, 2024 for the migration.

After telling users their emails are scheduled for deletion on March 29, the email goes on to say:

If your Oculus account is deleted you will no longer be able to use Meta Quest with your Oculus account and you won’t be able to reactivate or retrieve anything from the account, including:

• All of your apps and in-app purchases
• Existing app store credits
• Your achievements
• Your friends list
• Any content you created with your Oculus account

Users can go here to complete the migration.

The company revealed the news on its Deprecated features for Windows client page:

Windows Mixed Reality is deprecated and will be removed in a future release of Windows. This deprecation includes the Mixed Reality Portal app, and Windows Mixed Reality for SteamVR and Steam VR Beta.

Companies have struggled to realize the potential of virtual, augmented, and mixed reality, and Microsoft is no exception. The company has been scaling back some of its efforts, with Windows Mixed Reality’s deprecation the latest indication of such measures.

According to Bloomberg’s Mark Gurman, via DigitalTrends, Apple has received feedback that the current model “has caused neck strain in testing due to its size and weight.”

As a result of the feedback, Apple’s engineers are working to make the second-gen device smaller and lighter, a more suitable option for longer sessions.

“Work on the next Vision Pro remains early, but the company is hoping to make the device lighter and at least slightly smaller,” Gurman wrote, adding that “testing has shown that it can feel too heavy for some users — even in short stretches.”

Apple’s Vision Pro is already impressing developers, with many audibly gasping when using it for the first time. If the company is able to make it smaller, lighter, and more comfortable, it will no doubt go a long way toward the device’s adoption.

Apple has been transitioning from Intel processors to its own M-series line of custom silicon chips. The transition is largely complete, but many Mac owners still have Intel-based machines.

According to AppleInsider, developers want to create apps for Apple’s new Vision Pro “spatial computer” will not be able to rely entirely on Intel-based machines. Release notes for Xcode 15.1 beta (Apple’s development environment) make clear that an M-series Mac will be required to unlock all of the visionOS simulator’s features.

While some features may still work on Intel, Apple is clearly not willing to invest extra effort or resources to make the simulator fully compatible with Intel chips. It’s hard to argue with the company’s position, as it is clearly all-in on its own custom silicon.

As AI points out, this is yet another warning sign to owners of Intel-based Macs that the days Apple supporting their hardware are quickly coming to a close.

Reality Labs is the division of Meta responsible for furthering CEO Mark Zuckerberg’s metaverse dream. According to a report by Reuters, the layoffs are specifically impacting employees responsible for designing the custom silicon Meta hopes to use to power its virtual reality devices.

Employees were reportedly notified of the impending layoffs via the company’s internal forum, although they will have to wait until Wednesday morning to know if they are personally impacted.

As Reuters points out, the silicon team within Reality Labs was tasked with creating chips that could help the company develop VR/AR products that had a competitive edge over rivals. Unfortunately, chip design is not in Meta’s DNA like it is in some other companies, such as Apple. As a result, the division has struggled to deliver.

Apple introduced the Vision Pro at WWDC, billing the headset as a “spatial computer.” The company has been inviting developers to its Vision Pro labs to see how their apps will look and function with the Vision Pro, and the experience is far better than many developers expected.

“It was like seeing Fantastical for the first time,” said Flexibits CEO Michael Simmons. “It felt like I was part of the app.”

“A bordered screen can be limiting. Sure, you can scroll, or have multiple monitors, but generally speaking, you’re limited to the edges,” he added. “Experiencing spatial computing not only validated the designs we’d been thinking about — it helped us start thinking not just about left to right or up and down, but beyond borders at all.”

Developer David Smith made the necessary preparations to test his app at Apple’s lab, but was unprepared for how immersive the experience was compared to the Vision Pro simulator developers have access to.

“I’d been staring at this thing in the simulator for weeks and getting a general sense of how it works, but that was in a box,” Smith said. “The first time you see your own app running for real, that’s when you get the audible gasp.”

If these reactions are any indication, Apple may quickly become the company to beat in the VR/AR industry.

The global AR/VR B2C industry is booming.  By 2023, this industry is expected to earn a whopping $31.12 billion, and if industry experts are correct, we will see an impressive rise to $52.05 billion by 2027.  A 67% growth rate within a span of four years is nothing short of remarkable.

What is Spatial Computing? 

It encompasses a wide spectrum, from the real world to a purely computer-generated environment.  There are four major categories here:  Reality, Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR).

Diving into AR, products like XREAL air employ near-to-eye display technology, enabling users to interact in a 3-D space.  While the physical and digital realms do not interact directly, tools like Augmedics can significantly enhance surgical precision by projecting accurate spinal placements.  Lumus’ Z-Lens stands out as an innovation, allowing a seamless blend of AR with prescription eyewear.

Mixed reality takes it up a notch.  Here, physical and digital elements coalesce.  Apple Vision Pro, for instance, weaves digital content directly into our physical surroundings.  Despite the expansive growth, it is notable how the tech is shrinking in size but not in potential.

Then there is virtual reality.  In this realm, the digital domain reigns supreme.  Meta Quest 2 offers a panoramic 90-degree view, ensuring users are fully ensconced in their digital surroundings.  For those learning to fly, VRpilot is a game-changer, allowing pilots to test their flying prowess in a virtual setting.

The AR/VR Shift

A shift is evident.  By 2024, it is estimated that a staggering 1.4 billion devices globally will boast AR capabilities.  This shift touches various aspects of our lives.  From the gaming industry, where 49% crave AR experiences, to the realms of education and health, spatial computing is making its mark.

Imagine a work environment where holographic calls become the norm or where projects are designed, built, and finalized in a virtual space.  Even the idea of typing or texting might become obsolete as work transcends the need for physical displays or keyboards.

Leisure activities are not left behind.  The world of play is brimming with potential.  Enter the Metaverse and games like Espire 2 or Pokémon GO beckon.  Fancy a singing session?  Karaoke lyrics can now appear directly on your AR glasses.

Educational realms stand to gain immensely.  Interactive learning, virtual field trips, and the ability to jot down notes anywhere and anytime are just the tip of the iceberg.  Healthcare too, with its AR-assisted procedures and real-time symptom diagnostics, is on the brink of a transformation.

But what does this mean for our trusty smartphones?  As near-to-eye displays gain traction, smartphones might take a back seat.  In 2023 alone, smartphone sales dipped by 14%, while AR glasses sales surged by over 45%.

Conclusion

At the heart of these glasses is the waveguide technology.  Reflective waveguides, in particular, offer numerous benefits, such as enhanced battery efficiency and brighter displays.  These developments point to an intriguing future. In essence, spatial computing, as showcased by Lumus, is not just a fleeting trend.  It is poised to revamp how we perceive and interact with the world.  The lines between the real and virtual are blurring, and we are on the precipice of a new digital era.

Initial testing of Microsoft’s goggles resulted in “mission-affecting physical impairments” in 80% of soldiers. Impairments manifested after less than three hours of use. As a result of those tests, Congress refused to give the Army $400,000 million to purchase an additional 6,900 units. Instead, legislators approved $40 million to address the issues and improve the designs.

The company confirmed to Engadget that it will deliver 20 IVAS (Integrated Visual Augmentation System) 1.2 devices in July, with Bloomberg saying the Army intends to begin testing them in late August.

As Engadget points out, much is riding on these tests, especially for Microsoft. If the company has not resolved the issues with motion sickness, it will likely lose the Army contract, casting doubt on the overall project.

Augmented and mixed reality are among the hottest sectors in tech, with Apple, Google, Meta, Microsoft, and others investing heavily in its development. Unfortunately for Google, the company has not had as clear a focus or direction as some of its rivals.

Read More: Googlers Liken CEO to Shrek Villain Over Pay Raise Amid Layoffs

Lucovsky says he is leaving the company, confirming what many suspected about Google’s focus.

I have decided to step away from my role at Google, where I was Senior Director of Engineering, responsible for OS and Software Platform for AR and XR devices. The recent changes in AR leadership and Google’s unstable commitment and vision have weighed heavily on my decision.

Moving forward, I am eager to explore opportunities that allow me to further advance Augmented Reality technology and its intersection with generative AI. I approach the next chapter with enthusiasm and anticipation for the exciting possibilities that lie ahead.

Mark Lucovsky (@marklucovsky) — July 10, 2023

Google has seemingly struggled to execute on more than one major front. The company was caught flat-footed by Microsoft’s foray into AI, and subsequently rushed its own development, much to the consternation of its employees.

Being called out by one of its own executives for its “unstable commitment and vision” to AR/XR is not likely to assuage critics’ concerns that Google and CEO Sundar Pichai can successfully execute.

Since the App Store is the only distribution method for iOS apps, Apple created TestFlight as a way for developers to beta test their apps and get feedback from users. With the upcoming Vision Pro, Apple has added support for visionOS in TestFlight.

The company made the announcement via its developer program:

In addition, TestFlight now supports visionOS apps for internal and external testing, as well as testing iOS and iPadOS apps on visionOS.

The addition is good news for developers and will help them get their apps ready for Apple’s ‘spacial computer.’

Apple is coming off of its WWDC conference where the company unveiled a 15-inch MacBook Air, the upcoming iOS 17, and the highly-anticipated Vision Pro AR/VR headset, which Apple has dubbed a “spatial computer.”

The company’s showing at WWDC has caught the attention of Wedbush, especially in the context of the Apple’s ability to leverage its ecosystem to boost the Vision Pro, with the firm calling it a “revolutionary product,” according to Business Insider.

“Apple playing chess while others play checkers. In FY24 the Cupertino stalwart is on pace to approach $100 billion in annual services revenue growing double digits which is a jaw dropping trajectory vs. the roughly $40 billion+ of services revenue that Apple was delivering only in FY20,” Wedbush said, according to Yahoo.

Apple unveiled its Vision Pro AR/VR headset at WWDC yesterday. Early reviews indicate the company could have another hit on its hands, but Apple is certainly not resting on its laurels.

According to The Verge, Mira CEO Ben Taft posted to his private Instagram account to reveal that his company had been purchased by Apple. He also revealed that Apple hired 11 of Mira’s employees.

Mira has contracts with the US Air Force, the US Navy, and Nintendo World. Apple is notoriously close-lipped about why it purchased companies, but Mira clearly has something the company views as important to its future plans.

VR and augmented reality (AR) are widely considered to be one of the next big steps in computing, with companies like Meta and Microsoft sinking billions in its development. In typical fashion, Apple may have just pulled the rug out from under them, unveiling a product that appears far more mature and powerful than anything else on the market.

“Today marks the beginning of a new era for computing,” said Tim Cook, Apple’s CEO. “Just as the Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro introduces us to spatial computing. Built upon decades of Apple innovation, Vision Pro is years ahead and unlike anything created before — with a revolutionary new input system and thousands of groundbreaking innovations. It unlocks incredible experiences for our users and exciting new opportunities for our developers.”

Paired with visionOS, Vision Pro takes computing 3D, giving users a virtual canvas to work with.

Apple Vision Pro enables users to be even more productive, with infinite screen real estate, access to their favorite apps, and all-new ways to multitask. And with support for Magic Keyboard and Magic Trackpad, users can set up the perfect workspace or bring the powerful capabilities of their Mac into Vision Pro wirelessly, creating an enormous, private, and portable 4K display with incredibly crisp text.

The company says Vision Pro will also provide immersive entertainment experiences, whether using the platform for watching a movie or playing a game.

With two ultra-high-resolution displays, Apple Vision Pro can transform any space into a personal movie theater with a screen that feels 100 feet wide and an advanced Spatial Audio system. Users can watch movies and TV shows, or enjoy stunning three-dimensional movies. Apple Immersive Video offers 180-degree high-resolution recordings with Spatial Audio, and users can access an exciting lineup of immersive videos that transport them to entirely new places.

Spatial computing makes new types of games possible with titles that can span a spectrum of immersion and bring gamers into all-new worlds. Users can also play over 100 Apple Arcade games on a screen as large as they want, with incredible immersive audio and support for popular game controllers.

Spatial computing looks like the culmination of many of Apple’s recent developments, combing its industry-leading M-series chips with its software design.

“Creating our first spatial computer required invention across nearly every facet of the system,” said Mike Rockwell, Apple’s vice president of the Technology Development Group. “Through a tight integration of hardware and software, we designed a standalone spatial computer in a compact wearable form factor that is the most advanced personal electronics device ever.”

More to the point, Apple appears poised to revolutionize the VR industry, much as it revolutionized the computer industry and the smartphone industry.

First spotted by Vox Media’s Parker Ortolani, Apple registered the trademark in New Zealand via a shell corporation.

As Ortolani points out in followup tweets, Bloomberg’s Mark Gurman had previously reported that “xrOS” would be the name of the OS that would power Apple’s headset, contradicting earlier reports that it would be called “realityOS.”

The trademark appears to be the most concrete validation of Apple’s naming intentions.